![]() ![]() From a background of 25 years in retail, Robbie has found that he can learn from anyone’s mistakes - including his own. ![]() Robbie, for his part, has always believed that if you take care of your employees, your employees will take care of you-in this case, those employees just so happen to be high schoolers from the East Village.Under the wishes of his parents, who are still pastors of the church next door, Robbie has taken it upon himself to hold Alphabet Scoop to an uncompromising standard, always ensuring that things are done right. The ice cream at Alphabet Scoop is refreshing in more ways than one:Managed by Robbie Vedral, Alphabet Scoop is an extension of Father’s Heart Ministry, which has been focused on empowering the neighborhood youth in the Lower East Side since 2005. The only seating available is at the long bar, and the beautiful flowers and lamps that hang from the ceiling add to the allure of this multifaceted nook on 10th. Inquiring about the name, we found that Hi-Collar is in fact a term that came to be during the Japanese Jazz Age, when Western culture infiltrated Japan and many men were seen wearing Western style high collars. For the non-coffee drinker, there are teas and even a fruit milkshake.As the afternoon wears on and evening approaches, Hi-Collar becomes a bar complete with wine, sake, and beer. Not only is there the opportunity to select the bean varietal, but one can also choose how the coffee is made as well: pour over, aeropress, or siphon-each method drawing out a distinct flavor. The lady we spoke to at Hi-Collar told us their coffee selection is extensive and that there are a variety of beans to choose from. In the morning the atmosphere is subdued and relaxed like a coffee shop, as customers come to enjoy “kissaten” – a term to describe Japanese-style coffee shops. Serving an interesting but decadent assortment of coffees, hot cakes, desserts, Japanese tapas, sandwiches, pasta, and more, Hi-Collar functions as many things. ![]()
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